I’m a digital strategist with over two decades of experience designing and coding for the web. I’m focused on guiding purpose-driven personality brands in creating flourishing lives and online spaces. My strengths are intuitive design, responsive development, and kindly telling you how you’re getting in your own way.

I’m not an MBA, a social media guru, or a buzzword-anything. But I do know a thing or two about making a living with an online business. And I believe that a strategic web needs a little — no, a lot more heart.

I’m not that into business as usual. I want more than that for myself — and for you, too. I genuinely believe that we can have it all – flourishing businesses, work-life balance, and a life that makes us excited to get up in the morning.

I founded my first WordPress design business on July 16th, 2009, and that business has evolved into the one you see now.

In the past fourteen years, I’ve helped nearly 300 small businesses up-level their online spaces.

I’ve worked with clients like Harvard, NBC Sports, and Mariska Hargitay’s Joyful Heart Foundation — but my true love is creative design for individuals and small businesses.

These days I work almost exclusively with femme-owned small businesses - namely creative folks, personality brands, and wellness professionals. If you are an author, therapist, bodyworker, healer, artist or similar, you are in the right place. I can't wait to meet you.



I like to say I have a scientist’s mind and an artist’s heart.

I am a solo mama to a little boy called Day, who was born in March of 2020. We live in a tiny, Stars Hollow-esque town in Maine, with two pups, the world's chillest cat, a foster bunny, and a chinchilla who is almost old enough to go to college.

My passions (outside of making the internet gorgeous and effective) include mixed media + textile art, writing, reading, powerlifting, and photography.

I’m an outgoing but highly-sensitive INFJ, an Aquarian with a Cancer rising, and a Reflector in human design.

I like my home to be filled with people, plants, and animals, and I’ll do anything I possibly can to brighten your day, even if I barely know you.

In Memoriam

For nine years, R.T. was my partner-in-all-things. He helped run both of my former businesses, SixteenJuly and Website Refinery. Many of you worked with him directly, so know how helpful, kind, and conscientious he was.

R.T. passed away unexpectedly the morning of July 16th, 2020, due to a previously undiagnosed heart condition.

He was a dedicated friend, a talented musician, a remarkable life partner, and the sweetest papa to our little one in the first months of his life. He was loyal, loving, charmingly ornery, and hilarious. He was my best friend, my greatest love, my most steadfast companion. I am endlessly grateful for the time we had together, though it could never have been enough.

We'll miss you forever.

Randall Tyler Quinn
May 4, 1985 - July 16th, 2020


Let's keep in touch!

I'm talking, like, once a month or so. Let's not get clingy here. I'll send you only my best stuff, including early bird offers, shop updates, and special discounts.